:root{
  --bg:#F8F7F4;
  --ink:#111111;
  --muted:#5E5A55;
  --muted-2:#7A736B;
  --line:#DDDBD6;
  --surface:#EEECE8;
  --surface-2:#E7E3DD;
  --accent:#C45C1A;
  --accent-soft:rgba(196,92,26,.12);
  --accent-deep:#9E4915;
  --dark:#111111;
  --dark-2:#171717;
  --paper-shadow:0 20px 60px rgba(17,17,17,.08);
  --max:1080px;
  --hero-max:1200px;
  --radius:24px;
  --radius-lg:32px;
  --serif: "Iowan Old Style", "Palatino Linotype", "Book Antiqua", Palatino, Georgia, "Times New Roman", serif;
  --sans: Inter, ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{
  margin:0;
  color:var(--ink);
  background:var(--bg);
  font-family:var(--sans);
  line-height:1.45;
  background-image:
    radial-gradient(circle at 20% 0%, rgba(196,92,26,.04), transparent 22%),
    radial-gradient(circle at 100% 10%, rgba(17,17,17,.03), transparent 18%),
    url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='120' height='120' viewBox='0 0 120 120'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.9' numOctaves='2' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='120' height='120' filter='url(%23n)' opacity='.018'/%3E%3C/svg%3E");
}
a{color:inherit;text-decoration:none}
img{display:block;max-width:100%}
.container{width:min(calc(100% - 48px), var(--max));margin:0 auto}
.container-hero{width:min(calc(100% - 48px), var(--hero-max));margin:0 auto}
.skip-link{position:absolute;left:-9999px}
.skip-link:focus{left:16px;top:16px;background:#fff;padding:8px 12px;z-index:999}
.reveal{opacity:0;transform:translateY(18px);transition:opacity .8s ease, transform .8s ease}
.reveal.in{opacity:1;transform:translateY(0)}
.announce{background:var(--dark);color:#F8F7F4;border-bottom:1px solid rgba(255,255,255,.08)}
.announce .inner{width:min(calc(100% - 48px), var(--hero-max));margin:0 auto;padding:12px 0;display:flex;justify-content:center;gap:10px;font-family:var(--serif);font-size:15px;letter-spacing:.01em}
.announce a{color:#FFC69F}
.nav-wrap{position:sticky;top:0;z-index:40}
.nav{width:min(calc(100% - 48px), var(--hero-max));margin:0 auto;padding:22px 0 18px;transition:all .22s ease}
.nav.scrolled{padding:10px 0;background:rgba(248,247,244,.72);backdrop-filter:blur(12px)}
.nav-bar{display:flex;align-items:center;justify-content:space-between;gap:24px;border-bottom:1px solid var(--line);padding-bottom:14px}
.brand{font-size:1.02rem;font-weight:800;letter-spacing:.22em;text-transform:uppercase}
.nav-links{display:flex;align-items:center;gap:22px;font-size:14px}
.nav-links a{color:var(--muted)}
.nav-links a:hover{color:var(--ink)}
.cta-pill{display:inline-flex;align-items:center;justify-content:center;padding:12px 18px;border-radius:999px;background:var(--accent);color:#fff;font-weight:800;box-shadow:0 12px 28px rgba(196,92,26,.20)}
.hero{min-height:calc(100vh - 100px);display:flex;align-items:center;padding:36px 0 50px}
.hero-grid{display:grid;grid-template-columns:1.1fr .9fr;gap:44px;align-items:center}
.eyebrow{font-size:12px;letter-spacing:.24em;text-transform:uppercase;color:var(--muted);margin-bottom:18px}
.hero h1{font-family:var(--serif);font-size:clamp(4rem,8vw,6rem);line-height:.92;letter-spacing:-.05em;margin:0 0 22px;max-width:8ch}
.accent-rule{width:96px;height:4px;border-radius:999px;background:var(--accent);margin:26px 0}
.hero p{font-size:18px;line-height:1.65;color:var(--muted);max-width:58ch;margin:0}
.hero-actions{display:flex;align-items:center;gap:18px;flex-wrap:wrap;margin-top:30px}
.btn-primary{display:inline-flex;align-items:center;justify-content:center;min-height:56px;padding:0 22px;border-radius:999px;background:var(--accent);color:#fff;font-weight:800;box-shadow:0 14px 32px rgba(196,92,26,.22)}
.btn-link{font-weight:700;color:var(--accent-deep);text-decoration:underline;text-underline-offset:6px}
.hero-card{background:var(--dark);color:#F7F3EE;border-radius:30px;padding:34px;box-shadow:var(--paper-shadow);position:relative;overflow:hidden}
.hero-card::before{content:'';position:absolute;left:0;top:0;right:0;height:3px;background:linear-gradient(90deg,var(--accent),transparent 75%)}
.proof-title{font-size:12px;letter-spacing:.24em;text-transform:uppercase;color:#D8CFC4}
.proof-grid{display:grid;gap:18px;margin-top:22px}
.proof-row{padding:18px 0;border-bottom:1px solid rgba(255,255,255,.09)}
.proof-row:last-child{border-bottom:0}
.proof-num{display:block;font-family:var(--serif);font-variant-numeric:tabular-nums;letter-spacing:-.04em;font-size:clamp(2.6rem,4vw,4rem);line-height:.92}
.proof-copy{display:block;margin-top:8px;color:#E7DED3;font-size:16px}
.proof-foot{margin-top:20px;color:#CFC3B5;font-size:14px;line-height:1.6}
.section{padding:88px 0}
.section.tight{padding:54px 0}
.section-head{max-width:740px;margin-bottom:30px}
.section-tag{display:block;font-size:12px;letter-spacing:.22em;text-transform:uppercase;color:var(--muted);margin-bottom:14px}
.section h2{font-family:var(--serif);font-size:clamp(2.3rem,4vw,3.6rem);line-height:1;letter-spacing:-.04em;margin:0 0 14px}
.section p.intro{margin:0;color:var(--muted);font-size:18px;line-height:1.7}
.cred-band{border-top:1px solid var(--line);border-bottom:1px solid var(--line);padding:18px 0;overflow:hidden}
.cred-strip{display:flex;gap:24px;align-items:center;white-space:nowrap;overflow:auto;padding-bottom:4px;scrollbar-width:none}
.cred-strip::-webkit-scrollbar{display:none}
.cred-item{display:inline-flex;align-items:center;gap:10px;font-family:var(--serif);font-size:18px;color:var(--ink)}
.quote-mark{font-size:26px;color:var(--accent)}
.theater{background:var(--dark);color:#F7F3EE}
.theater-grid{display:grid;grid-template-columns:1fr 1.05fr;gap:38px;align-items:start}
.pull-quote{font-family:var(--serif);font-size:clamp(2.4rem,5vw,4rem);line-height:1.02;letter-spacing:-.04em;margin:0}
.pull-quote + p{margin-top:18px;color:#D0C6B9;font-size:18px;max-width:38ch}
.cols{display:grid;grid-template-columns:1fr auto 1fr;gap:24px}
.divider{width:1px;background:rgba(255,255,255,.18)}
.list-card h3{margin:0 0 16px;font-size:14px;letter-spacing:.18em;text-transform:uppercase;color:#EBD0BF}
.list-card ul{list-style:none;margin:0;padding:0;display:grid;gap:14px}
.list-card li{display:flex;gap:12px;color:#EFE5DB;line-height:1.55}
.mark{font-weight:900;color:var(--accent)}
.bad-mark{color:#9A948B}
.method{display:grid;gap:18px}
.method-row{display:grid;grid-template-columns:84px 1fr;gap:22px;align-items:start;padding:24px 0;border-top:1px solid var(--line)}
.method-row:last-child{border-bottom:1px solid var(--line)}
.method-num{font-family:var(--serif);font-size:52px;line-height:1;color:var(--accent);letter-spacing:-.05em}
.method-row h3{margin:0 0 8px;font-family:var(--serif);font-size:30px;letter-spacing:-.03em;line-height:1.05}
.method-row p{margin:0;color:var(--muted);font-size:17px;line-height:1.7;max-width:64ch}
.case-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}
.case{background:var(--dark);color:#F7F3EE;border-radius:26px;padding:26px;box-shadow:var(--paper-shadow);display:flex;flex-direction:column;min-height:420px}
.case h3{margin:0 0 16px;font-family:var(--serif);font-size:28px;line-height:1.05;letter-spacing:-.03em}
.case .label{font-size:12px;letter-spacing:.18em;text-transform:uppercase;color:#D3C7BA;margin-bottom:12px}
.case p{margin:0;color:#E8DDD2;line-height:1.68}
.case dl{margin:18px 0 0;display:grid;gap:16px}
.case dt{font-size:11px;letter-spacing:.18em;text-transform:uppercase;color:#D1C4B6}
.case dd{margin:6px 0 0;color:#F7F1EB;line-height:1.55}
.proof-line{margin-top:auto;padding-top:20px;font-family:var(--serif);font-style:italic;color:#FFCFB5;line-height:1.5}
.case-link{margin-top:20px;font-weight:700;color:#FFC69F}
.decision{padding:102px 0 88px;text-align:center}
.decision h2{max-width:14ch;margin:0 auto 22px;font-family:var(--serif);font-size:clamp(2.8rem,5vw,4.8rem);line-height:1;letter-spacing:-.04em}
.decision p{max-width:720px;margin:0 auto;color:var(--muted);font-size:18px;line-height:1.75}
.principles{display:grid;gap:12px;max-width:740px;margin:34px auto 0}
.principle{padding:16px 0;border-top:1px solid var(--line);font-family:var(--serif);font-size:26px;letter-spacing:-.02em}
.principle:last-child{border-bottom:1px solid var(--line)}
.offer-card{background:var(--dark);color:#F7F3EE;border-radius:30px;padding:34px;display:grid;grid-template-columns:1fr .9fr;gap:28px;box-shadow:var(--paper-shadow)}
.smallcaps{font-size:12px;letter-spacing:.2em;text-transform:uppercase;color:#E6CBB8}
.offer-card h3{margin:12px 0 10px;font-family:var(--serif);font-size:50px;line-height:1;letter-spacing:-.04em}
.price{font-family:var(--serif);font-size:clamp(3rem,5vw,4.5rem);line-height:.92;letter-spacing:-.05em;font-variant-numeric:tabular-nums}
.price-sub{margin-top:8px;color:#D1C4B6;font-size:14px}
.deliverables{display:grid;gap:14px;margin-top:24px}
.deliverable{display:flex;gap:12px;align-items:flex-start;color:#F4EEE7}
.spark{color:#FFC69F}
.offer-meta{background:rgba(255,255,255,.04);border:1px solid rgba(255,255,255,.09);border-radius:24px;padding:24px}
.offer-meta strong{display:block;font-size:12px;letter-spacing:.16em;text-transform:uppercase;color:#E0D3C6}
.offer-meta span{display:block;margin-top:8px;color:#F7F3EE;line-height:1.6}
.scarcity{margin-top:18px;padding:16px;border-radius:18px;background:rgba(196,92,26,.16);border:1px solid rgba(255,198,159,.18);color:#FFD5BE}
.meta-actions{display:grid;gap:14px;margin-top:22px}
.meta-actions .sub{color:#FFC69F;font-weight:700}
.ladder{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}
.ladder-card{padding:22px;border-radius:24px;background:var(--surface);border:1px solid var(--line)}
.ladder-card h3{margin:8px 0 6px;font-family:var(--serif);font-size:28px;letter-spacing:-.03em}
.ladder-card .amount{font-weight:800;color:var(--accent)}
.close{background:var(--dark);color:#F7F3EE;text-align:center;border-radius:34px;padding:58px 32px;box-shadow:var(--paper-shadow)}
.close h2{margin:0 auto 16px;max-width:12ch;font-family:var(--serif);font-size:clamp(2.5rem,4vw,4.2rem);line-height:1;letter-spacing:-.04em}
.close p{max-width:740px;margin:0 auto;color:#E3D7CB;font-size:18px;line-height:1.75}
.close .micro{margin-top:16px;color:#D4C7B9;font-size:14px}
.footer{padding:42px 0 60px}
.footer-grid{width:min(calc(100% - 48px), var(--max));margin:0 auto;border-top:1px solid var(--line);padding-top:28px;display:grid;grid-template-columns:1.2fr 1fr 1fr;gap:24px}
.footer h4{margin:0 0 10px;font-size:12px;letter-spacing:.16em;text-transform:uppercase;color:var(--muted)}
.footer p,.footer li,.footer a{color:var(--muted);font-size:15px;line-height:1.7}
.footer ul{list-style:none;margin:0;padding:0}
.footer-tag{margin-top:10px;color:var(--ink);font-family:var(--serif);font-size:20px;line-height:1.35}
.approach-hero{padding:56px 0 26px}
.approach-hero h1,.offers-hero h1{font-family:var(--serif);font-size:clamp(3.2rem,6vw,5.4rem);line-height:.95;letter-spacing:-.05em;margin:0 0 20px;max-width:10ch}
.approach-hero p,.offers-hero p{color:var(--muted);font-size:19px;line-height:1.72;max-width:58ch;margin:0}
.section-rule{border-top:1px solid var(--line);padding-top:24px;margin-top:24px}
.protects{margin-top:14px;font-family:var(--serif);font-style:italic;color:var(--accent-deep)}
.faq{display:grid;gap:16px}
.faq details{padding:20px 0;border-top:1px solid var(--line)}
.faq details:last-child{border-bottom:1px solid var(--line)}
.faq summary{cursor:pointer;list-style:none;display:grid;grid-template-columns:48px 1fr;gap:16px;align-items:start}
.faq summary::-webkit-details-marker{display:none}
.faq-q{font-family:var(--serif);font-size:32px;line-height:1;color:var(--accent)}
.faq h3{margin:0;font-family:var(--serif);font-size:28px;line-height:1.15;letter-spacing:-.03em}
.faq p{margin:12px 0 0 64px;color:var(--muted);font-size:17px;line-height:1.72;max-width:70ch}
@media (max-width: 1024px){
  .hero-grid,.theater-grid,.offer-card,.case-grid,.ladder,.footer-grid{grid-template-columns:1fr}
  .cols{grid-template-columns:1fr}
  .divider{display:none}
  .hero{min-height:auto;padding-top:24px}
  .hero h1{max-width:none}
}
@media (max-width: 760px){
  .container,.container-hero{width:min(calc(100% - 32px), var(--hero-max))}
  .nav-bar{flex-direction:column;align-items:flex-start;gap:14px}
  .nav-links{width:100%;flex-wrap:wrap;justify-content:space-between}
  .method-row{grid-template-columns:1fr}
  .offer-card{padding:24px}
  .close{padding:42px 22px}
  .decision{padding:74px 0 64px}
  .hero-actions{flex-direction:column;align-items:flex-start}
  .btn-primary,.cta-pill{width:100%}
  .approach-hero h1,.offers-hero h1{max-width:none}
}